Case Study – Malls of America – a Vanishing Behemoth
Malls used to be THE gathering place. You could shop, dine, go to the movies – even ride a roller coaster (at Mall of America) – now they are sitting vacant and decaying. What happened?
Was it online shopping (why go shopping when you can order merchandise to come to YOU)?
Myspace and Facebook (why leave the comfort of your couch to meet-up with friends)?
Were the retailers responsible for bringing traffic to the mall? Or the mall responsible for bringing traffic to the retailers?
Examine these and other weighty questions that focus on:
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