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Creating Training That Appeals to Teens

We just read an interesting article in a silicon valley newspaper about a food service company that staffs boardwalk concessions stands all over the US (20  in total). The company, Whitings Foods, employs 250 young people (ages 16 – 21) in the summer months.

Training is conducted via:

YouTube video (launched from the cash register no less!)
Text Message
Web Pages

The VP of Human Resources says the key to developing a productive and hospitable workforce is training new employees using high-tech media that teenagers can relate to – such as cell phones and the internet.