What Happened at Nasty Gal? Case Study

Periodically, The Training Doctor releases case studies used in our Teaching Thinking Curriculum.

Since we want everyone to improve their thinking skills – not just those who are enabled to do so through their employer-sponsored training – we offer these case studies for use in your personal development, corporate or higher ed classrooms.

In the Nasty Gal case study, you’ll be able to discuss and dissect business

  • Risk
  • Leadership
  • Finance
  • Market forces


and individual

  • Self management
  • Decision making


In just 6 short years Nasty Gal went from being declared the “fastest growing retailer” (by Inc. Magazine) to filing for bankruptcy. What happened? Did the company grow too fast? Did it take too many risks? Was its founder and leader a creative – not corporate – type? Read the case study and decide for yourselves.