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Case Study – A century of automotive sales

Periodically, The Training Doctor releases case studies used in our Teaching Thinking Curriculum. Since we want everyone to improve their thinking skills - not just those who are enabled to do so through their employer-sponsored training - we offer these case studies for use in your personal development, corporate or higher ed classrooms. In this case study look at the evolution of auto sales in America you'll learn about a delivery strategy that must be re-invented about every 25 years and contemplate
  • Stakeholders
  • Market expansion and contraction
  • Sales approaches and profitability
  • and more (see the discussion questions at the end of the post)

There is no argument that automobiles have changed drastically in the last 125+ years – from motorized horse-carriages that needed to be cranked to start, to the battery and electric fueled cars of today, and driverless cars of tomorrow. During that span of time, auto sales and auto ownership have changed drastically as well.

In the Beginning

From the 1920’s, when the first “affordable” American automobile was built (Ford’s Model T), through the 19040’s, an automobile was considered a luxury item. Most people walked or took mass transportation (buses and trains) to get around; women often didn’t learn to drive. Families, who were lucky enough to own a car, owned just one.
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Teaching Thinking through Adapted Appreciative Inquiry

If you've been a reader of this blog for any period of time, you know that using questions  is something we regularly advocate for, in order to change people's thinking and thereby change their behavior on the job. But what if your learners have no preconceived notions on a topic to begin with? What if we don't want to change their thinking, we simply want to e x p a n d their thinking? That's when Appreciative Inquiry  can be an excellent tool for teaching thinking skills.
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