Career Paths are AMAZING Recruiting Tools

Last month we completed an analysis of exit interviews, spanning the last five years, for a client of ours. The good news is – their attrition rate isn’t that high. The bad news is – the people choosing to leave the organization have critical skills and nearly 90% of them stated as their reason for leaving, “there’s no where else for me to go in this company.”  In fact, a Gallup survey conducted prior to the pandemic found that 93% of people advance their career by taking a position at another company.

What are Career Paths?

Career paths give employees a “map” to ways that they can extend their career with your organization – either by moving vertically (up the ladder) or horizontally to other positions in the company that can utilize their skills. Career paths enable employees to pursue their interests and develop their skills without having to go outside the organization, as, unfortunately, the employees in our client’s organization felt they had to do.

93% of employees advance their career by taking a job at another company

For example, a call center job often begins with a position as a CSR (customer service representative) which is more difficult than you would think. CSRs can quickly burn out and leave organizations – often within the first year. But a career path that shows how their career might progress from CSR to team leader, to supervisor, and eventually to manager or trainer allows employees to envision a career with the organization, not just a job.

A possible CSR career path

Or say I’ve burned out in my CSR job after three years and one promotion to team leader… my customer service skills could also easily translate to a role in sales or procurement (a horizontal move) – so you don’t always need to think of a career path as a one-foot-in-front-of-the-other path. Sometimes it’s a swinging from the vine from tree-to-tree trajectory instead. Be flexible in thinking of career paths and encourage your managers to look at untapped potential that can be captured with the right training, coaching, and support.

How do career paths help in recruitment?

Not only do career paths help with attrition, as the above example illustrates, but they are a secret weapon in recruiting as well. Study after study in recent years have identified that younger generations prioritize professional development; that may mean having access to learning opportunities – going to training, having membership to a professional associations paid for, or tuition reimbursement - or it might mean having a defined process to continue to advance their career in your organization (which, by default, will include learning opportunities).

In today’s ultra-tight job market, you need a way to differentiate yourself and attract employees. Discussing potential career paths (and the purposeful development process that gets people there) and showing a simple diagram (you don’t want to overwhelm people during the interview process… to illustrate that there is room to grow over 3- 5- or 10-years’ time, will enable your company to stand out from the crowd.

Other benefits

Not only do career paths help you to attract employees, but they help you to retain employees as well (helping you to avoid the costs of advertising, interviewing, onboarding and training, not to mention the time it takes for a new hire to become comfortable and capable in their new job), AND often you’ll find they land you on the “Best Places to Work” lists because your employees are so pleased that you value them and are invested in their growth.

Person interviewing for job

Career paths and the public recognition of them (such as during performance reviews and in announcements of recently promoted employees) are also important for having a “supply” of mission critical employees. For example, if your organization only has one procurement officer and that person leaves for whatever reason… it could take months to fill that job. But having pre-planned (and executed) career paths means that you won’t panic because you’ll have someone waiting in the wings to step into the role. If you’re overwhelmed by the idea of creating career paths for all roles in your company – then focus on the roles that are essential for the business to continue its work uninterrupted.

The existence of career paths doesn’t mean that every employee will take advantage of them or will follow them to “the conclusion,” but it DOES show that you’re a professional organization that has applied critical thought to not only how your company will grow, but how you’ll grow your people with it.