Where Have All The Corporate Universities Gone?

The simultaneous impact of several major forces contributed to the decline of Corporate Universities.

Organizations began to adopt a bottom-line approach focused on cost cutting to improve efficiency during the global economic meltdown of 2008. Investments in learning and development initiatives declined, which impacted leadership commitment towards sustaining CUs.

Second, professional associations, consultants, and leading organizations shifted their attention towards talent management. Organizations became inwardly focused on improving and developing their existing human resources..

Third, the changing demographics exacerbated socio-cultural pressures on traditional universities and questioned their legitimacy and value in society.

Because corporate universities were established to closely approximate traditional universities in terms of developing cutting edge knowledge and innovation, they were affected by these contextual factors, and suffered from decreasing interest. A shrinking global market, privatization of education and a spurt in the private online education providers, and the increasing demands for complex skill sets demanded individualized approaches for developing the full potential of human resources.

Multiple Choice Tests and the Downfall of American Education

scantron

Here is an excerpt from a rather lengthy blog post by Alex Terego. He makes a compelling point about how an educational testing process has had the ripple effect of reducing thinking skills.

In the 1960s schools found a way to grade tests more cheaply by using what we would now consider a rather dumb electronic device. It was an optical character recognition reader. As long as the student used a #2 pencil to fill in ovals the OCR reader could collect and grade the results of a test; a task traditionally performed by the teacher, at much greater cost.

There was just one issue: the OCR could only work if tests were administered in multiple choice formats. This is because an answer to a factual question has a true/false or right/wrong -objective- answer that is universally true. So, the only way to test for retention of factual information was to create tests beginning with "which of the following multiple choices is the true one?". So, the more the curriculum was based on facts the easier it was for the OCR machine to replace the teacher, and take the drudgery of test-taking and grading out of their hands and save money.

If a question or problem needed a student to use facts as just one aspect of developing a subjective opinion, to which there is no universally accepted right or wrong answer, the OCR machine had no value. So, for the past half century, in the name of efficiency and cost-savings we have been preparing students for a personal and employee life where they will be faced with issues that are overwhelmingly about subjective opinions by teaching them how to memorize facts. We opted to teach fact-memorization, and to grade our entire instructional structure based on its results.

You can read his whole post here.

Which Type of Learning is "Best?"

According to a survey of 422 employees, spanning all generations, the #1 "preferred" type of learning and the one deemed "most helpful" is one-on-one mentoring.

The other top vote-getters, in order:

1.       One-on-one mentoring

2.       Traditional classroom learning

3.       Team collaboration

4.       Online courses (they did not specify if this was asynchronous only)

Source: Jones/NCTI survey

You can view the full report, "What Gap? Generational Views on Learning and Technology in the Workplace," here.

Training Design with Adults in Mind

There are a few techniques you can use to make learning easier on your workplace learners:

Structure - helps learners to keep track of detail; give them an agenda to follow-along

• Known to unknown - Flying a plane to flying a helicopter

• Easy to difficult - Painting with a brush to painting with a roller to painting with a power painter

• Problem to solution - Getting lost to learning to read a map or compass

• Frequent to infrequent - Running weekly payroll to running monthly invoices to running yearly W-2's*

• Overview to detail - This is how government works to this is how an election is conducted

• Theoretical to practical (big picture to doing your job) - The importance of eating right to planning menus

• Order of importance or performance - Checking safety of machinery before operating it

• Steps in a sequence (chronological) - Filling out a form; validating customer information

• How participants would most likely interact with material - Teach blackjack by sitting at a blackjack  table, not reading a manual

Exercises - are very effective, unless...

• "Unusual" or complex exercises interfere with learning - learners may miss the point

• Adults don't like far-fetched or artificial exercises - respect their maturity

• Need some challenge (but not too much) - remember to keep the environment safe

• Stories-are "sticky" - stories help learners to remember. Anytime you are about to go in to lecture mode, ask yourself, "Is there a story I could tell that would illustrate this just as well?" and then, at the end of the story, ask your learners "So what is the moral of this story?" THAT is when the true learning comes about; give the audience time to process the point of the story and draw a conclusion - otherwise it was an interesting story that happened to somebody else.

Keep 'em active! - nobody sits for hours on end at the job - don't expect it in training either.