Case Study: Teavana - wrong market? wrong time? wrong selling strategy?

In 2017 Starbucks announced it was closing all of its US based Teavana(R) retail locations (close to 400). It sounds like a product / brand in trouble - but is it?  Read and discuss our Case Study look at Teavana which addresses numerous business factors such as #strategy, #risk, #socialtrends and more.