When you invest in coaching for a leader, you want to be absolutely sure you’re choosing someone who will deliver real, measurable growth — not just surface-level “leadership talk.” This guide walks you through a proven, step-by-step framework for identifying credible coaching sources, clarifying what your leader truly needs, and confidently evaluating candidates.

From understanding different coaching models to knowing exactly what questions to ask (and what red flags to watch for), you’ll know how to match the right coach with the right leader — ensuring your organization gets the ROI it deserves. Whether you’re supporting an emerging manager or a key executive, this guide gives you the tools to make a smart, strategic coaching decision.